Social media for lawyers is a crucial aspect of online marketing because having a fully functional website that looks great is not enough to capture the legal market. To maintain your position at the top of major search engines and drive traffic to your law firm’s website, you need professional help to start and manage an effective social media campaign.
At FORWARD Lawyer Marketing, we understand the importance of having a strong presence on social media, and how it can help in connecting with your clients.
Our experienced team will create a robust social media marketing campaign to complement your search engine optimization efforts and broaden your name recognition, ultimately increasing the online visibility of your law firm. We target popular platforms such as Google My Business, Facebook, YouTube, LinkedIn, and Twitter to allow your law firm to increase your word-of-mouth referrals and connect with prospective clients.
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We are well-versed and up-to-date with the newest social media networking trends and focus on increasing brand awareness over different platforms. We develop cost-effective strategies and focus on generating potential leads that convert into clients.
Our social media management team not only posts fresh, relevant content to your Facebook page on a regular basis but will also monitor and respond to comments and reviews in a timely manner. This increases confidence in your law firm as well as helping your reputation in your local community.
For those wishing to take advantage of cost-effective social media advertising, we will create hyper-targeted social media ads for your local demographic that will boost your leads and caseloads. We also make sure that the Facebook tracking pixel is properly installed so that we can get the best data and remarked to visitors to your website.
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YouTube is the second largest search engine, second only to Google. Many people these days prefer getting information via video so neglecting this opportunity is a big mistake. In addition, creating short videos introducing your law firm and areas of practice lets people know that you are “real people”. It puts people at ease and helps them feel that they know you a little bit.
We utilize video in multiple different ways including areas of practice, partner and team intros, and Q&A sessions. Many people are apprehensive about adding video to their marketing mix because they think it has to be some kind of Hollywood production. Nothing could be further from the truth, the fact is, your potential clients would rather it be simple and uncomplicated.
Twitter is a great platform for getting information out on a regular basis as well as for retweeting relevant stories and sources that can help your firm to be known as an authority in specific areas. When used effectively it can be a great tool to get more leads and calls into your firm. Again, it is usually neglected because most lawyers just don’t have the time to do it themselves. This is why you need a professional social management team to handle it for you.
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While LinkedIn is primarily a B2B type of platform their relatively new advertising services are very successful for law firms that do business with high net worth individuals or provide services to businesses such a business formation, selling businesses, etc. It is also a good place to write content to establish a reputation as an authority in your field. As with all of the other social media channels that we work with, we handle all of the content and posting of content for you.
One of the very first things we do when we take on a new client is to check to see if they have claimed their Google My Business page. Google automatically creates the pages for businesses so if you have been in business for any appreciable time you will have one waiting to be claimed. We find it to be very common that businesses have not done this very important step. If you have, great! Then we can move onto the next step, which is optimization.
For many of our clients that do have their GMB pages claimed they are woefully under-optimized. In many cases they won’t have their hours of business updated, sometimes have the wrong location, have no business description, and rarely have the proper type and number of photos posted to their page.
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In addition, most do not have the new attributes chosen that Google allows. Our team goes through your GMB page and makes sure that is well optimized which also will help you get better rankings in Google maps and the desired top-of-page free local listings.
If you want to learn how FORWARD Lawyer Marketing can help your firm gain online exposure through a strategic social media campaign, contact us today at (888) 590-9687 for a free consultation.
Many thanks to Forward Lawyer Marketing for creating our website. Anderson & Anderson, LLP was particularly impressed with the quick and comprehensive responses to our many questions. Open communication is vital in conducting business, and…
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Very professional, responsive, innovative and willing to adapt to your needs. I have used MANY marketing companies over the years and Forward is the best I have encountered.
I have been using Forward Marketing for over 4 years now and I could not be happier with their services. They are always on top of my website mods/updates and the blogs that they create…
Matt and his team have knowledge and flexibility to create an effective marketing campaign trailered to fit any need. I would recommend working with Forward.
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Matt Stark and his team at Forward Lawyer Marketing have been nothing short of exceptional. From the moment we began strategizing about using our website as a marketing tool to the follow through and realization…
I have worked with several website designers and marketers and Matt is by far the best. He takes the time to understand what your goals are and ensures you are happy with the results. Highly…
I have been working with Matt from the time he started his company, and through all the years we have been associated, Matt's level of service was exemplary. I did not have a huge marketing…A team of Attorney SEO experts who knows exactly what it takes to help your website rank higher in search engines, bringing you more clients and leads.
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Not only are we the best at what we do, but our services are also affordable and reliable. You can trust us to help you reach the top of Google search results and stay there!
We live in an age where the digital world has become more influential in our everyday lives. With so much competition, capturing customer attention is extremely difficult – but it doesn’t mean you can give up on your online presence altogether! But that doesn’t mean you’re stuck with the status quo forever! That sentiment was precisely what drove previous work-flow director MIke Thorp to start his own company: Warren Michaels Digital Marketing Company or
WMDMC for short. The secret? To find out who your customers are. Know what they want and need, and know-how they have been marketed to.
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We designed our Lawyer digital marketing services to be flexible. That way, we can take on projects for a variety of customers. We love the difficulties that are inherent in this ever-changing digital marketing marketplace environment, and we’re always ready to go, whether your job is a web design or an advertising campaign.
Our Digital marketing team has been doing this for years with success behind every project they take on – big or small (and really everything between). You name it: if there’s something digital marketing related that needs to be done, then chances are good someone here can help out around town because no task is too strenuous when working alongside such dedicated professionals who enjoy giving back as much energy gets put into each new challenge is thrown their way day after busy day.
A website design is a key to unlocking your business’s potential. A professionally created site will allow you not only to communicate with current customers but also attract new ones who may have otherwise overlooked an unknown brand like yours!
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Your web-based presence needs to be modern and eye-catching if it wants any chance of success in this day & age where everyone has internet access at their fingertips.
That means hiring us as soon as possible so our skilled team can create just what YOU’RE looking for – one that speaks volumes about YOUR company through its precise message delivery!
We create websites that function like the pros. With our web development division, you can rest assured knowing your site won’t break under pressure, and consumers will be met with an error message rather than ruin their user experience! We do this by testing all of our client’s law firm website codes thoroughly.
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Our team is one-of-a-kind in what they offer, delivering robust, reliable code without flaws thanks to extensive QA Testing on every project. Of course, our websites are also effective on mobile devices – a severe need nowadays.
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